Sunday, October 08, 2006

Keywords..

Alientation: Marxist term for the emotional separation of workers from the product of their own labour as a result of complex mass-production processes.
Is life isn't all ha ha hee hee all part of personal gratification, identity and self esteem sought outsider the workplace..in many ways it is.

Attitude, beliefs and values: terms commonly used when discussing the audience for media products and the factors influencing the reception of media messages.
Attitudes - the positon people hold to 'l.i.a.h.h.' is that many people can relate to it because the attitudes are of universal British culture.
Beliefs - deeply held values of the audience may be of equality, the everyday struggles of women and men(asian or not) and integration.
Values - the morals and ideological structure which may be belief in patriarchy or on the other hand a progressive and liberal way of thinking.

Colonialism: The system collapsed in the seond half of the twentienth century as liberation movements secured the independence of most former colonies. H/ever, the legacy of colonial occupation continues in the form of cultural imperialism, sustained by Western economic domination of global media industries.
In more recent context, it is post-colonialism ( It focuses on the fact that much of the media represents the third world or previously colonialized parts of the world as the “other”—as “non-Western”, i.e., as “backward,” “uncivilized” “mysterious,” “undeveloped,” “primative,” and “dangerous.”) that is more relevant to my indepedent study. How does contemporary Britian and Asians within it contradict these representations of 'non-western' countries?

Consensus: the middle ground of views and opinions within a society that is in line with dominant ideology and brokered by the media.
BBC reviews did not show a consensus of opinion..some thought it was 'all seen before' and 'cliche ridden' whereas others (regardless of ethnicity) were pleased to see a drama that had the ability to bring so many issues together in an entertaining, yet informative way.

Cultural Capital: devised by French sociologist Pierre Bourdieu in 1977 to describe the range of cultural competences which are transmitted to m/c children via their parents which enable them to make the best use of the edn system.
It's useful in my study to analyse how different audiences are likely to view and respond to the text i.e.Many 'asians' may see the drama as a celebration of integration whereas others may see it as sensationalised integration when in reality many communities feel marginalised.

Culture: the social practices of a group of people, usually invovling shared language, history, values, beliefs e.t.c.
My text is evident of cultural harmony as well as of a cultural clash and to what extent are these varied representations reflective of Asian society or merely the beleifs of the director and writer?

Iconography: the distinguishing elements in terms of props and visual details, which charactersised a genre.
'Life sint all ha ha hee hee' pays much attention to detail.. so iconography used is integral in analysing the media lang i.e. the reoccuring use of the razor which Sunita (Meera Syal) uses for self-harm.


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